NEW YORK, January 4th, 2010 - Skiff, LLC and Sprint (NYSE: S) today announced that they will preview the Skiff Reader, the first e-reader optimized for newspaper and magazine content, at the 2010 International Consumer Electronics Show in Las Vegas later this week.
The Skiff Reader, the initial dedicated device to integrate the upcoming Skiff e-reading service, is remarkably sleek and easy to use. At just over a quarter-inch in overall height, the device is the thinnest e-reader announced to date. It features the largest and highest-resolution electronic-paper display yet unveiled in a consumer device, at 11.5" in size (measured diagonally) and a resolution of 1600 x 1200 pixels (UXGA). A full touchscreen enables users to intuitively navigate and engage with the newspapers, magazines, books and other digital content they purchase through the Skiff Store, as well as personal and work documents. The device weighs just over one pound and lasts over a week of average use between charges.
"The Skiff Reader's big screen will showcase print media in compelling new ways," said Gilbert Fuchsberg, president of Skiff, LLC. "This is consistent with Skiff's focus on delivering enhanced reading experiences that engage consumers, publishers and advertisers."
The Skiff Reader is designed not just for sleekness but also for durability. It is the first consumer product to feature the next-generation of e-paper display – one based on a thin, flexible sheet of stainless-steel foil. This contrasts with the fragile glass that is the foundation of almost every electronic screen – and a primary source of vulnerability and breakage risk in the devices that incorporate them. Skiff has worked closely with LG Display (NYSE: LPL), one of the world's leading display manufacturers and the innovator of the foil-display technology, to optimize and implement this first-of-its-kind non-glass display uniquely for the Skiff Reader.
Skiff has signed a multi-year agreement with Sprint (NYSE:S) to provide 3G connectivity for Skiff's dedicated e-reading devices in the United States. Plans are underway to have the Skiff Reader available for purchase later this year in more than 1,000 Sprint retail locations across the U.S., as well as online at www.sprint.com. Availability, pricing, additional distribution channels and other details will be disclosed at a later date.
"The forthcoming launch of the Skiff Reader is an exciting development for consumers who are looking for more and more choice in the arena of embedded devices," said Dan Dooley, president wholesale solutions, Sprint. "We have witnessed a strong demand for e-readers in recent years and now Sprint is showing its commitment to Skiff by making this new device available on the 3G network and for sale in Sprint retail stores."
In October 2009, Sprint announced the formation of its Emerging Solutions Business that focuses exclusively on the rapid delivery of machine-to-machine and mobile computing solutions to businesses and consumers. Sprint's partnership with Skiff builds on more than 10 years of experience in working with vendors to provision non-Sprint-branded devices to operate on its networks, as well as extensive expertise in operating multiple platforms and assets.
In addition to 3G, the Skiff Reader will also support wireless connectivity via WiFi.
The Skiff Reader will feature the Skiff service and digital store, allowing consumers to wirelessly purchase and access a wide variety of newspapers, magazines, books, blogs and other content from multiple publishers. Newspaper and magazine content delivered by Skiff will feature visually appealing layouts, high-resolution graphics, rich typography and dynamic updates, supporting key design qualities that help publications differentiate themselves and attract subscribers and advertisers.
Besides the Skiff Reader, Skiff is working with major consumer electronics manufacturers to integrate Skiff's service, digital store and client software into a range of innovative devices. By supporting a variety of devices from multiple manufacturers, and through complementary applications for major smart phone platforms, Skiff will make it easier for publishers to distribute content and advertising across a range of devices and form factors, an increasingly important goal as the e-reading market continues to grow.
• Yeah, it's $530 unsubsidized. Google's not going to be selling the phone at cost, like so many people considered. They're not going to save us from the "making money off of hardware" culture we've got right now, so this is basically just another Android handset, albeit a really good one
• If you want it subsidized, you'll have to sign up for a 2 year mandatory contract and pay $180 for the phone
• There's only one rate plan: $39.99 Even More + Text + Web for $79.99 total
• Existing customers cannot keep their plan if they want a subsidized phone; they have to change to the one plan, and this only applies to accounts with one single line
• If that doesn't fly with you, you have to buy the $530 unlocked version—this actually might save you money over two years if you already have a cheap plan
• Family plans, Flexpay, SmartAccess and KidConnect subscribers must buy the phone unlocked and unsubsidized for $530
• You can only buy five Nexus One phones per Google account
• There is language in the agreement of shipping outside the US
• Google will sell it at google.com/phone, which explains what they were doing with that page a few weeks ago
• Google will still call it the Nexus One apparently, and not the Google Phone
Google, with support from T-Mobile, is scheduled to launch a new Android device in early January. The Google Android phone will be sold directly by Google via the Web.
Support for the device including troubleshooting and exchanges will be managed by Google and HTC. T-Mobile will offer service support including billing, coverage, features, and rate plans. Additional details Streamline content regarding the launch of Google’s Android phone will be coming in early January.
